2020 Special Awards Salute: Bob Beretta
CoSIDA Hall of Fame Class of 2020
By Tim Volkmann, RIT
I’m convinced Bob Beretta never sleeps.
What other explanation is there? Looking back at everything he’s crammed into a career that has spanned five decades makes your head spin. Go read his bio on the Army athletics website. It would fill five pages of a media guide.
Beretta’s been at the forefront of an industry that looks nothing like it did when he walked through the gates of the United State Military Academy for his first day of work in 1987, helping redefine the role of sports information professionals at the highest levels ever since.
Now Army West Point's Senior Associate AD/Strategic Initiatives, Bob learned a blue-collar work ethic growing up a cannon shot away from West Point in Monroe, N.Y., before crossing the state to study communications and play baseball at St. Bonaventure. He got his first taste of athletic communications as a sports information intern during his junior and senior years before graduating with a degree in communications (as well as graduating with the Bonnies’ all-time saves record).
He had previously met long-time Army SIDs Bob Kinney and Mady Salvani during a summer internship with the West Point newspaper, The Pointer View, and asked about any potential opportunities with the Black Knights when he returned home. Three months later, Bob was hired as the department’s first full-time intern. Six months turned into a year and, before he knew it, he was hired as a full-time assistant. Read more.